Before writing the Market Analysis section of the business plan, GSMR use these general terms to start research:
Target Market
Age |
What age range am I catering my products/services to? Kids? Adults? Seniors? Gen X? Millennials? |
Gender |
Am I targeting men, women, or both sexes? |
Marital Status |
Are my target customers married or single? |
Family |
What is their family structure (number of children, extended family, etc.)? |
Location |
Where do they live? Am I looking to sell locally? Regionally, Nationally? |
Education |
How well are they educated? |
Income |
What is their income? |
Occupation |
What do they do for a living? |
Religion |
Are they members of a particular religious group? |
Language |
Are they members of a particular language group? |
Lifestyle |
What is their lifestyle like? |
Motivation |
What motivates them? |
Size |
What is the size of the the target market? |