Qualitative Research
Every marketer wants to know what’s happening on the other side of the window. With extensive experience and significant knowledge of projective techniques our moderators are able to dig out more sensitive beliefs from the most insensitive respondents without making them feel how deep they really went.
Qualitative research methodologies offered
• In-depth interviews (individual)
• Paired interviews (Couples / friends)
• Mini Groups (3-4 respondents)
• Full group (6-8 respondents)
