Understanding how a typical consumer thinks helps you understand how a segment thinks. Knowing how segments behave helps you picture how your market is moving. We help you decide how to win your consumer in your targeted segments. Strong quantitative skills combined with comprehensive marketing & branding knowledge and a flair of local culture makes our fieldworkers put together projects that make perfect sense.
Our quantitative services include research on:
• Advertising & Branding.
• Product Design & Development.
• Pricing Sensitivity Measurement.
• Brand Health Tracking.
• Mystery Shopping.
• Stage, Lifestyle and Life trends.
• Brand Price Share Simulation.
• Customer Satisfaction.
• Customer Segmentation & Targeting.
• Employees Satisfaction.
Quantitative research methodologies
- CATI / CAWI / CAPI
- FACE To Face